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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q116-Q121):

NEW QUESTION # 116
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers

A. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
C. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
D. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.

Answer: A,B,C

NEW QUESTION # 117
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?

A. Create data validation rules for the integrated user in Sales Cloud.
B. Add custom links to the page layouts in Marketing Cloud
C. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
D. Create a Salesforce Data Extension for the user to select during a Guided Send.

Answer: D

NEW QUESTION # 118
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

A. SQL
B. HTML
C. SSJS
D. AMPscript

Answer: C

NEW QUESTION # 119
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

A. Import from Salesforce Report in Automation Studio
B. Event Data from the Entry Event in Journey Builder
C. All Subscribers, since these are synchronized in real time
D. Synchronized Data Extensions with a filter

Answer: A

NEW QUESTION # 120
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
B. Scheduled Automation > File Transfer > Import > Series of Query Activities
C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
D. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Answer: A

Explanation:
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5

NEW QUESTION # 121
......

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